Spotify first released its audiobook service in September last year, allowing customers to purchase audiobooks to listen to online and offline for a one-time fee. According to a recent study shared on the audio platform, listening to books is not a regular activity – at least, it is not in one group of listeners.
A survey of 1,000 Americans revealed that Gen Z and millennials consume the most audiobooks, with 72% of 18-34 year olds saying they listen. With a large portion of the market consuming audiobooks, it’s no surprise that Spotify wanted to expand its options.
The company says that “active listening” is the most common reason listeners opt to turn on an audiobook, and nearly half of listeners wear an audiobook on the go. 63% of users identified using audiobooks for relaxation, while 41% identified listening for cognitive enhancement.
The music streaming service realized that audiobooks, like its music selection, were categorized into different genres to suit individual preferences. You can browse past favorites or interesting mysteries, for example, to find what you’re looking for.
Along with the announcement, Spotify has written some recommendations for Spotify Premium users who want to try the new feature, but don’t know where to start. Included are “Audiobooks To Help You Unwind,” and “Audiobooks for Your Morning Commute.”