Last updated: Feb 03, 2023 5:19 PM IST
According to Sitharaman (PTI, Shutterstock), Lijjat Papad is a good example of how small businesses can create a market for themselves despite the high price range.
In an exclusive interview with Network18 Group Editor-in-Chief Rahul Joshi Sitharaman, he cited the example of “Lijat Padad” and said that with due attention, small businesses can make huge profits from the quality of their product despite having a slightly higher price tag. range
The newly conceptualized Pradhan Mantri Vishwakarma Kaushal Samman (PM-VIKAS) scheme will provide Indian artisans and skilled workers with better opportunities and help them grow their businesses, Finance Minister Nirmala Sitharaman said on Friday.
In an exclusive interview with Network18 Group Editor-in-Chief Rahul Joshi Sitharaman, he cited the example of “Lijat Papad” and said that with due attention, small businesses can make huge profits from the quality of their product despite having a slightly higher price tag. range.
“I see momentum in the PM-Vikas scheme because it has a huge market. With its launch, we will be able to reach a huge number of self-employed people who have skills that could be traditional skills, such as self-help groups, who have a huge market niche of their own. By launching PM Vikas, we will be able to touch a huge section that is not covered by other schemes,” she said.
The key components of the new scheme announced by the Minister of Finance in the 2023 Union Budget include financial support, access to advanced training, knowledge of modern digital technologies and effective green technologies, brand promotion, connection with local and global markets, digital payments. and welfare of traditional artisans and artisans who worked with their hands using tools.
“Through this scheme, we are giving them a significant difference in getting better raw materials, better marketing, a more professional way of aggregating at fair rates credited by banks,” she added.
She went on to point to the example of Lijjat Papad, a multi-million dollar business founded by seven women in crowded Mumbai. She said: “Lijat Papad is a good example of good quality, small businesses can create a market for themselves despite a slightly higher price range.”
“I don’t want SHG’s success to be limited to Lijjat Papad. SHGs should appear in every sector,” she added.
Lijjat is a brand run by a women’s worker cooperative called Mahila Griha Udyog Lijjat Papad. It was founded by seven women who lived in Girgaum, Mumbai, in 1959 to take charge of their lives.
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