Lucid isn’t the first EV company to launch a public transport plan. This marketing strategy was used by Tesla, who earlier this year added the Model 3 and Y to its lineup. Tesla consignors receive credits that can be redeemed for rewards within the program. However, Lucid took a different approach to what its digital principles are used for.
Existing Lucid customers will be awarded 6,000 points when purchasing a Lucid Air Pure using their referral code, 8,000 points for the Air Touring model, and 10,000 points for the Air Grand Touring model. These points can be redeemed for clothing and accessories as well as car accessories such as the $500 Lucid Air Crossbars that can be redeemed for 4,300 points. The top addition to the list, and the one that will be the most exciting for Lucid customers, is the Lucid Connected Home Charging Station, which can be redeemed for 9,900 points.
If extras aren’t your thing, and you get a lot of points, there are three main events to choose from. Customers can purchase Lucid Air artwork signed by CEO and CTO Peter Rawlinson for 20,000 points. The last two experiences are both worth 50,000 points. One is a tour of the Casa Grande factory, and the other is a tour of Lucid headquarters. All experiences include two round-trip flights and one night’s hotel accommodation.