Using “Consult-a-Friend” is not much different from the current way of using the share button inside the Amazon app. Once in the desired list, the user must click on the “Share” button. New users may need to change the “Ask for friends’ votes” button from the default position to continue. Once this section is completed, users will be provided with various ways to share. From there, it’s just a matter of choosing the program they like and choosing the recipients before you send them the “Consult-a-Friend” link.

When friends and family receive a message and click the link, it sends them to the Amazon app’s website on their phones. The site will have options to quickly add comments to these ads and allow them to add emojis or quick responses. With feedback from enough friends and family, users will have a better idea of ‚Äč‚Äčtheir choice, tested by emojis and any comments they make.

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Besides helping users narrow down their options, the “Consult-a-Friend” feature can also help them avoid making impulse purchases. In addition, if the products they choose have been used by their friends, they will have a better understanding of what they are buying before they decide to buy.

In addition to the “Consult-a-Friend” section, Amazon also used its blog post to talk about the “Inspire” section, which was launched in early 2023. This tool allows users to create content related to products listed on Amazon. Unlike “Consult-a-Friend,” however, Amazon Inspire is only available to US users

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