After the war, it brought economic growth and prosperity throughout the country. This type of market naturally offered many buyers the means to purchase luxury goods, and automakers were happy to oblige. Lincoln tried its hand at attracting luxury car buyers with the highly successful Continental Mark II.
Not only was the brand separated from Lincoln, but manufacturing also took place at its own facility. This was the Continental Division, filled with the company’s most talented designers and engineers who were tasked with building a car that would recall the beauty of the Lincoln Continental of the 40s. The car that resulted from this effort met and exceeded all expectations. Despite combining the features from the original model, the overall design was fresh, stylish, and beautiful at the same time. The car was also quite large, weighing more than 4,800 pounds. However, it had a big 368 V8 with 300 horsepower on tap to reach a top speed of 115 mph.
The craftsmanship and quality were also good. Nuts and bolts were tightened to fit the aircraft and paint was applied with great detail and care. In addition, the interior was stylish and comfortable, including power windows, brakes, and seats, as well as zoned heating. No money was left behind, but this also led to its cancellation after only two years of the model. It was very expensive – its price rivaled that of today’s Rolls-Royce.